In Game

Mavericks owner Mark Cuban has his pulse on what makes a good NBA in game experience, and it shows as you’ll have an excellent time in Dallas. The Mavs kick things off with AT&T Plaza where you’ll find tons of fun pregame stuff. The plaza is home to games and music, so make sure to stop by the AT&T Plaza before the game.

Once you enter the arena, you’ll find that you have a bevy of concession options at your disposal. You’ll encounter stands featuring various types of food including traditional stadium fare, Tex-Mex, deli sandwiches, and even vegetarian options. The American Airlines Center is also home to several restaurants including Jack Daniel’s Old No. 7 Club, which features an excellent sports bar.

It’s not just the food inside the arena that’s top notch; the in-game entertainment is also outstanding. The Mavericks Drumline, ManiAACs, and Dancers do a great job of keeping everyone engaged in the action throughout the game and will keep you glued to your seat. You’ll also notice that the American Airlines Center is almost always full, which goes a long way in helping create a good in-game atmosphere.

Additionally, the Mavericks dynamic ticket pricing and commitment to having a full arena will make attending a Mavs game one of the most affordable propositions in the NBA. Don’t hesitate to jump at the opportunity to attend a game in Dallas where you’ll surely have a superb time.

Things to check out

AT&T Plaza

AT&T Plaza is home to several large screens and is the perfect place to gather with friends before or after the game. Make sure to stop by AT&T Plaza before or after entering the arena to get the real Mavericks game day experience.

Lifesize Dirk Nowitzki

Stop by the lifesize Dirk Nowitzki exhibit on the lower concourse. Here you’ll be able to not only see just how large NBA players like Dirk are, but you’ll also be able to compare your reach to his.

The Hangar Pro Shops

You can find Mavericks Pro Shops all throughout the American Airlines Center, so you’ll have no trouble picking up a souvenir during your trip to Dallas.

Lexus Platinum Club

If you’re looking to experience premium dining inside American Airlines Center then the Lexus Platinum Club is the place for you. The club has an excellent selection of specialty cocktails, an extensive wine list, and a creative menu by Chef Mark Mabry.

Jack Daniel’s Old No. 7 Club

The Jack Daniel’s Old No. 7 Club offers the best of both world’s when it comes to in-game dining. The club features a casual sit-down restaurant experience as well as a rowdy sports bar, so no whether you’re looking to cheer on the Mavs or relax and grab something to eat you’ll find it here.

Painted Fans

Paint yourself blue before the game for your chance to win Mavs tickets. Before every game, the Mavs Street Team hands out tickets to fans who paint themselves head to toe, so come painted for your chance to win.

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MavsMan and Champ

MavsMan and Champ will keep even the youngest fans entertained throughout the game with their fun antics. Be on the lookout for these rambunctious mascots during your trip to Dallas.

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Mavs ManiAACs

The Mavs Maniacs show to entertain the crowd and spur on the Mavericks by dancing and cheering. Don’t miss these wild men as they entertain the crowd throughout the game.

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Dallas Mavericks Drumline

These talented percussionists will entertain and inspire with their outstanding in game and pregame performances. Be prepared to rise to your feet when the Dallas Mavericks Drumline takes the court.

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Dallas Mavericks Dancers

The Dallas Mavericks Dancers keep the crowd entertained during stoppages in play. Keep your eyes on the court during this group's performance as you wouldn’t want to miss their showstopping routines.

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Dr. Pepper Hoops Troop

The Hoops Troop pump up the crowd by shooting t-shirts into the crowd and hyping up the team. Get on your feet and get loud if you want to walk away with a Mavs t-shirt from the Hoops Troop.

Fight Songs

  1. Eminence Front

    This famous song by The Who accompanies the Mavericks intro at every game.

    The sun shines
    And people forget
    They spray flies as the speedboat glides
    And people forget
    Forget they’re hiding
    The girls smile
    And people forget
    The snow packs as the skier tracks
    And people forget
    Forget they’re hiding.

    Behind an eminence front
    Eminence front – It’s a put on.
    It’s Eminence front
    It’s Eminence front – It’s a put on.
    An Eminence front
    Eminence front – It’s a put on.
    Eminence front
    It’s Eminence front
    It’s Eminence front – It’s a put on.
    It’s a put on
    It’s a put on
    It’s a put on

    Come and join the party
    Dress to kill
    Won’t you come and join the party
    Dress to kill.
    Dress to kill.

    The drinks flow
    People forget
    That big wheel spins, the hair thins
    People forget
    Forget they’re hiding
    The news slows
    People forget
    The shares crash, hopes are dashed
    People forget
    Forget they’re hiding.

    Behind an eminence front
    An Eminence front – it’s a put on
    It’s just an Eminence front
    An Eminence front – It’s a put on.
    An Eminence front
    An Eminence front- It’s a put on.
    Eminence front
    It’s Eminence front – It’s a put on.

    It’s a put on
    It’s a put on
    It’s a put on
    It’s a put on

    Come on join the party
    Dress to
    Come on join the party
    Dress to
    Come on join the party
    Dress to
    Come on join the party
    Dress to kill
    Dress yourself to kill.

  2. Mavs Chant

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