1. The Victory Bell
The Victory Bell is awarded to the winner of the yearly rivalry game between USC and UCLA. The bell was originally part of a Southern Pacific Freight Locomotive and was given to UCLA in 1939, where the cheerleaders used it as part of touchdown celebrations. In 1941 a USC Frat stole the bell and kept it until 1942. After the bell had been returned, both schools agreed the winner of the UCLA-USC game would keep the bell until the next game.
2. Chrysler Corporation Court Of Champions
On the 75th anniversary of Rose Bowl’s opening, the Chrysler Corporation Court of Champions was created. It serves as a monument to all-time greats who have played in the Rose Bowls including both players and coaches. Some original inductees include Howard Jones, Woody Hayes, Jim Plunkett and Bump Elliott, so check it out next time you’re at the Rose Bowl.
3. Dirt From the Den
When walking into the student entrances members of the Den pass out “Dirt from the Den.” This provides anyone coming in this way an overview of the game as well as dirt on the other team. Make sure you pick up the “Dirt from the Den” to inform yourself on both the Bruins as well as the opposition.
4. Take Off that Red Shirt
Any fan that comes into the Den (student seating area) with a red shirt initiates the “take off that red shirt” chant. The chant then does not stop until the shirt is removed and everyone applauds. The chant originated to keep USC fans out of the student section, so if you’re sitting there do your due diligence to keep it Trojan free.
At the end of each game the band plays the Alma Mater, this changes after a Bruin victory. In this situation “Rover” is played after the Alma Mater. When this happens, the Den goes into a frenzy. The best part of the song is when “big dent” is sung, and the student section jumps up to make a massive riot.
Before every kickoff (both at the start of a half and after a scored play) the student section, using the drum cadence from the band, points at the kicker. Counting with the drum beat, the Den points at the returning team and bounces their arm back toward the kicker, pointing at the end zone, the 20-yard line, the 50-yard line and then the opposite end zone. This motion is repeated four times, so don’t be afraid to join in on the fun.
7. Press Box Banners
The Rose Bowl’s huge press box is adorned with banners for every UCLA championship of the past. These banners help give the Rose Bowl a nice personalized touch and make it feel like the home of the Bruins. Snap a picture of the banners if you get the chance to let everyone know who you support.
8. Rose Bowl
The Rose Bowl is the home to not only the Bruins but also the postseason football game of the same name. When attending a Bruins game, you get to see the same place that many of the greatest college football moments have occurred. Take a moment to take in the sights and sounds when attending a UCLA game like the Rose Bowl’s history and aura alone make the visit worthwhile for any college football fan.
9. Joe Bruin
Joe Bruin is the official UCLA mascot, and he can be seen throughout games leading cheers on the sideline and energizing the crowd. Originally Joe was a live bear, however, in the 1960s he became a costumed student. Look for Joe Bruin to pump up the crowd at the next UCLA football game you attend.
10. The Solid Gold Sound
The UCLA Bruins marching band has 250 members and is one of the best bands in the nation. They invigorate the crowd with fan favorites such as “Strike Up the Band for UCLA,” “Sons of Westwood,” and “The Mighty Bruins.” You can catch them not only during the game but also at the pregame concert before the game to get into the Bruins game day spirit.